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Case studies

Explore our case studies to see how Brandcrush is used by brands and businesses around the world.

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Partner highlight

Dinnerly x Ocean Spray: Introducing Craisins to food-loving consumers via recipe integration 

In this unique On the Menu activation, Dinnerly's expert chefs showcased Craisins through a range of delicious recipes, driving product awareness and encouraging trial by foodie couples and families across Australia

D2C Box Inserts

Driving web traffic & conversions via Marley Spoon meal kit boxes

The Iconic is one of Australia and New Zealand’s biggest online fashion destinations, with a focus on empowering people. Through April and May 2021, The Iconic partnered with Marley Spoon to place discount codes and Mother’s Day catalogues into both Marley Spoon and Dinnerly meal kit boxes. With widespread lockdowns across Australia, customer acquisition costs have increased dramatically throughout the Covid-19 pandemic. This has driven many brands to look for new ways to engage with consumers. Subscription box inserts have become an extremely popular and effective way of leveraging existing relationships to reach customers in their own home. By providing an exclusive discount code to the Marley Spoon's customer base, The Iconic was able to surprise and delight their target audience while driving an increase of online traffic to their site. Using Brandcrush’s proposal tool, Marley Spoon seamlessly partnered with The Iconic to conduct two campaigns nationally, reaching  80,000 Marley Spoon and Dinnerly customers.

D2C Box Sampling

Marley Spoon's customers get a sweet treat in their meal box

Darrell Lea is a sweet tradition loved across Australia, with millions of Aussies, from little kids to great grandparents, familiar with the iconic confectionary brand. The brand has been producing their famous Rocklea Road since the 1950’s, and have recently released a new block version that they were keen to build consumer awareness for. They realized that by leveraging a prominent direct-to-consumer activation partner, like Marley Spoon, they could reach their foodie-loving target market in the comfort of their homes, for a much lower CPR than traditional channels.  Marley Spoon used the Proposal tool (available to all Brandcrush PRO subscribers) to put together a compelling activation pitch, and Darrell Lea were sold — booking a nationwide D2C sampling campaign that would surprise and delight Marley Spoon subscribers with a free sample of Rocklea Road.  The result was a highly-effective and impactful campaign, with Darrell Lea reaching 45,000 foodie consumers across three weeks. Marley Spoon loved being able to treat their customers to a delicious and unexpected dessert item, while the customer themsleves were also thrilled — many taking to social media to post about the free block of Rocklea Road chocolate in their Marley Spoon box, generating consumer-created content and buzz for both the brand and the partner.

D2C Box Sampling

A fancier on-the-run snack

Popular cheese brand Mainland recently added to their snacking range with a selection of Cheese & Artisan Crackers, pairing delicious savoury cheeses with sweet crackers baked in small batches for a light crispy texture. With three options available — Tasty Aged Cheddar with Cranberry & Sunflower Seed Crackers, Colby with Fig & Black Olive Crackers, and Extra Tasty Aged Cheddar with Date & Apricot Crackers — these great tasting combinations offer a fancier, more premium take on the typical cheese and cracker snack pack. Looking for the perfect way to get their newest range in the hands (and shopping trollies) of food-loving Aussies, in conjuction with their media agency Mediacom, Mainland partnered with HelloFresh to run a sampling activation. Using Brandcrush’s end-to-end booking platform, Mainland partnered with HelloFresh to get samples of their Cheese & Artisan Crackers included in weekly meal boxes, delivered to tens of thousands of homes of premium, foodie customers across Australia. The activation included two samples of the Mainland Cheese & Artisan Crackers per meal box, an in-box flyer with information on the product, and directions to a dedicated landing page where consumers were incentivised to fill in a feedback survey with the chance to win a prize. The consumer response to the products was overwhelmingly positive, with an average product rating 4.8/5 from 697 responses. Overall, 98% of customers who tried the product said they really liked or loved the product, while an impressive 88.4% said they would be likely to purchase the product in-store after having tried the sample. The campaign was a huge success for both Mainland and HelloFresh, demonstrating the power of hypertargeted brand partnerships. Mainland received valuable consumer feedback, built product awareness and drove new customer purchases in-store, while HelloFresh benefitted from surprising and delighting their meal box subscribers with a free sample of a product they loved (all while getting paid, of course!).

Brand highlight

Contextual sampling helps Bull's Eye get cut-through in saturated BBQ sauce category

"To ensure a meaningful trial, Bull’s-Eye wanted consumers to experience authentic American BBQ flavour in a real BBQ environment."

Hugo Gates

Brand Manager, The Kraft Heinz Company

D2C Box Inserts

Driving web traffic & conversions via Marley Spoon meal kit boxes

The Iconic is one of Australia and New Zealand’s biggest online fashion destinations, with a focus on empowering people. Through April and May 2021, The Iconic partnered with Marley Spoon to place discount codes and Mother’s Day catalogues into both Marley Spoon and Dinnerly meal kit boxes. With widespread lockdowns across Australia, customer acquisition costs have increased dramatically throughout the Covid-19 pandemic. This has driven many brands to look for new ways to engage with consumers. Subscription box inserts have become an extremely popular and effective way of leveraging existing relationships to reach customers in their own home. By providing an exclusive discount code to the Marley Spoon's customer base, The Iconic was able to surprise and delight their target audience while driving an increase of online traffic to their site. Using Brandcrush’s proposal tool, Marley Spoon seamlessly partnered with The Iconic to conduct two campaigns nationally, reaching  80,000 Marley Spoon and Dinnerly customers.

D2C Box Sampling

Marley Spoon's customers get a sweet treat in their meal box

Darrell Lea is a sweet tradition loved across Australia, with millions of Aussies, from little kids to great grandparents, familiar with the iconic confectionary brand. The brand has been producing their famous Rocklea Road since the 1950’s, and have recently released a new block version that they were keen to build consumer awareness for. They realized that by leveraging a prominent direct-to-consumer activation partner, like Marley Spoon, they could reach their foodie-loving target market in the comfort of their homes, for a much lower CPR than traditional channels.  Marley Spoon used the Proposal tool (available to all Brandcrush PRO subscribers) to put together a compelling activation pitch, and Darrell Lea were sold — booking a nationwide D2C sampling campaign that would surprise and delight Marley Spoon subscribers with a free sample of Rocklea Road.  The result was a highly-effective and impactful campaign, with Darrell Lea reaching 45,000 foodie consumers across three weeks. Marley Spoon loved being able to treat their customers to a delicious and unexpected dessert item, while the customer themsleves were also thrilled — many taking to social media to post about the free block of Rocklea Road chocolate in their Marley Spoon box, generating consumer-created content and buzz for both the brand and the partner.

D2C Box Sampling

A fancier on-the-run snack

Popular cheese brand Mainland recently added to their snacking range with a selection of Cheese & Artisan Crackers, pairing delicious savoury cheeses with sweet crackers baked in small batches for a light crispy texture. With three options available — Tasty Aged Cheddar with Cranberry & Sunflower Seed Crackers, Colby with Fig & Black Olive Crackers, and Extra Tasty Aged Cheddar with Date & Apricot Crackers — these great tasting combinations offer a fancier, more premium take on the typical cheese and cracker snack pack. Looking for the perfect way to get their newest range in the hands (and shopping trollies) of food-loving Aussies, in conjuction with their media agency Mediacom, Mainland partnered with HelloFresh to run a sampling activation. Using Brandcrush’s end-to-end booking platform, Mainland partnered with HelloFresh to get samples of their Cheese & Artisan Crackers included in weekly meal boxes, delivered to tens of thousands of homes of premium, foodie customers across Australia. The activation included two samples of the Mainland Cheese & Artisan Crackers per meal box, an in-box flyer with information on the product, and directions to a dedicated landing page where consumers were incentivised to fill in a feedback survey with the chance to win a prize. The consumer response to the products was overwhelmingly positive, with an average product rating 4.8/5 from 697 responses. Overall, 98% of customers who tried the product said they really liked or loved the product, while an impressive 88.4% said they would be likely to purchase the product in-store after having tried the sample. The campaign was a huge success for both Mainland and HelloFresh, demonstrating the power of hypertargeted brand partnerships. Mainland received valuable consumer feedback, built product awareness and drove new customer purchases in-store, while HelloFresh benefitted from surprising and delighting their meal box subscribers with a free sample of a product they loved (all while getting paid, of course!).

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